Top Tips For Organising A Beer Festival

Tuesday, 11 August 2015  |  Admin

Beer festivals have become increasingly popular over the last few years with pubs using them to encourage both existing and new customers through the door.

They also provide an ideal opportunity for your customers to try new drinks and allow you to assess which ones will be popular to stock in the future.

The best time to hold a beer festival is during the summer and early autumn months (June to October) when the weather is more favourable. The biggest beer festival in Europe, Oktoberfest, is held throughout September.

However, a beer festival doesn’t have to be an outdoor event. If you don’t have a beer garden, you can hold it indoors, perhaps in a function room if available.

If you do hold your event outdoors, make sure you have a backup plan in case it rains. Outdoor marquees are great for serving beers and housing occupants during showers.

The length of your beer festival will depend on the size and location of your pub and the type of customers who visit. It can be a single day event or last a whole week.

Outdoor banners, posters and chalkboards are a great way to let people know about your up and coming beer festival. Also, contact the local newspaper and local ‘what’s on’ guides to tell them about the event.

Social networking sites such as Facebook and Twitter are also a good way to advertise. And of course, tell all your customers about your event as word of mouth is probably the most effective form of advertising.

For larger outdoor events consider renting additional toilet facilities and make sure you have plenty of bins around to stop the place becoming too untidy.

Finally, consider charging for tickets to your beer festival. Your decision will depend on your customers and whether you think they will be willing to pay. If people pay in advance they are more likely to attend because they have made a financial commitment. In addition, selling tickets allows you to maintain control over who attends and filter out potential trouble makers.

If you are providing entertainment and the ticket price includes food and the first drink you can justify an entry fee.

If your beer festival is successful you can make it an annual event that will hopefully increase in popularity.

Download our free Beer Festival poster.