Showing Live Sport In Your Bar
Showing live sport is a great way to boost trade and intice customers in to your bar. With careful planning you can maximise your profits and ensure your customers have a great time. The most popular sports are...
- Football
- Rugby
- Golf
- Cricket
- Formula One
- Live Racing
Make sure you advertise sports in your bar using chalkboards, posters and large banners to promote the events you are showing. Chalkboards should be placed where they will be seen by the maximum number of people passing your pub. Keep your boards updated and try to use designs that stand out. See our Chalkboard Art DVD for tips on how to create professional looking chalkboards.
You can increase profits during sports events by offering easy to prepare snack food such as burgers, chips and hot dogs. Sales go particularly well during intervals and after the game which encourages people to stay longer.
Special offers such as ‘a burger and a pint’ or ‘pitcher of beer’ to help drive sales and by offering table service during the event you can avoid a mad rush to the bar during intervals. Rounding up prices will also help bar staff serve customers more quickly and efficiently.
For very busy events, make sure you have enough stock and that it is chilled and ready to serve (bottled beers and wine).
If you are expecting a full house, run a competition for ‘best seat in the house’ in the days leading up to the event. The winner will get the front row seat in front of the screen.
You can make sporting events even more exciting by running additional competitions and promotions such as sweepstakes and prize draws. Our free Match The Score promotion is great for football and Pick 6 Racing for live horse racing. In addition, Football Cards and scratchcard promotions like Match the Minute work very well.
Match The Minute from: £ |
Quiz Darts from: £ |
Spot The Ball Cards from: £ |
Mini Crack Safe from: £ |
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Chalkboard from: £ |
Shut The Box from: £ |
Dartboard Stand from: £ |
Dominoes from: £ |
