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10 Great Tips For Effective Chalkboards

Chalkboards are one of the most cost effective ways of getting your message across. They allow you to instantly keep customers up to date with your latest products, events and special offers. The following tips will help maximise the impact of your chalkboards.

1. Update chalkboard messages regularly to keep them relevant. Messages that stay the same will soon be ignored.
   
2. Use chalkboards to promote your pub’s unique selling point. What makes your pub different from your competitors? Do you stock quality wines or real ale? Do you open all day, welcome children, show live sport or have a beer garden?
   
3. Placing posters or chalkboards in toilet cubicles and above urinals will ensure they receive your customer’s undivided attention.
   
4. Consider the position of your chalkboards. They should be placed where they will have maximum impact. View the boards from your customer’s point of view and check that they can be easily seen and read. Avoid placing boards where they are likely to be damaged, tripped over or rubbed against by your customers and staff.
   
5. Place indoor chalkboards at eye level where possible. Boards that are levelled higher should be angled down and boards levelled lower should be angled upwards to make them easier to read.
   
6. First impressions count! External chalkboards are one of the most effective ways of capturing passing trade. A clean, well maintained chalkboard will project an image of hygiene, quality and professionalism. A shabby, poorly written board may put people off. If your existing chalkboards look tired give them a coat of chalkboard paint and varnish or polish the frame.
7. When designing chalkboards to be viewed by passing motorists keep the message bold and concise using large lettering so that it can be read quickly and easily as people drive past.
8. Plan your chalkboards before writing them. Sketch out some designs on paper and consider your message in advance. This can save a lot of time later.
9. Chalkboard pens are easier to use and create less dust that chalk sticks. In addition, they are less likely to generate dust. Use semi-permanent chalkboard pens for external boards.
10. If you lack freehand skills, use stencils to create effects. You can use masking tape to hold the stencils in position to make it easier to use the pens or chalk.

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